- Instructor: webdox
- Lectures: 104
- Duration: 17 weeks
Digital Marketing is an online platform such as Social Media, Web Applications, etc to promote business, product, or service of some kind. The goal of Digital marketing is to get the maximum conversions of the target that we set as our goal. Now the goal here can be maximizing the traffic to a website or phone app, get maximum clicks to some link, get maximum calls for business (lead capturing), so on and so forth. We at Webdox Infotech & Computer Institute will help students find the Digital Marketing Course in Jalandhar alongside answering all of your questions associated with the Digital Marketing.
Different Channels of Marketing
We can divide channels of marketing into two broad categories:
- Inbound Channels
- Outbound Channels
In this channel we expect the traffic to come to our platform. In order to achieve this goal we opt for many techniques such as:
- Adding a business to various directories and local search engines.
- Optimizing our website with various SEO (Search Engine Optimization) strategies such as addressing the relevance of the content by creating a portfolio of relevant keywords with higher search volume, Addressing the authority of the website by getting more backlinks, etc.
- Opting Local SEO strategies such as Google Add my Busines.
In outbound channels, we try to reach out to the audience based on the type of content. Some of the outbound channels are:
- Facebook Advertisement
- Twitter Advertisement
- Using Q/A Forums such as Reddit and Quora to address certain questions that publicize one’s service.
- Email Marketing
- SMS Marketing … and much more.
Why digital marketing is important..?
As we all know the no. of Internet users is increasing in India after Jio Launched its 4G Internet in 2015. Almost everyone now owns some kind of smartphone with internet access, therefore the digital platform is becoming more and more indispensable for marketing.
Let’s try to evaluate digital marketing as a field in two important parameters:
1) Google Trends
Google Trends in Digital Marketing
Digital media is so pervasive that consumers have access to information at any time and any place they want it. Gone are the days when messages or calls to the people got about your products or services came from you. Digital media is a growing source of entertainment, news, and social interaction, shopping and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers and etc, are saying also. People want brands they will trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Manage customer relationships across all channels
It’s not enough to only know your customers; you want to know them better than anybody else so you’ll communicate with them where, when, and the way they’re most receptive to your message. to try to that, you would like a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, spam, point of sale, etc. Marketers can use this information to make and anticipate consistent, coordinated customer experiences that will move customers along within the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you’re to interact with them in lucrative interactions.
Three keys to digital marketing success
- Extract value from big data to make better faster decisions.
- Manage customer relationships with both digital and traditional.
- Respond and give initiate dynamic customer interactions.
Scope of Digital Marketing in India?
Digital marketing used a marketing method to market products online. So in simple terms, we will say that we are promoting our products to customers who are using the web.
In every era, marketing has evolved supported what the customer is using. If you return in history, you’ll see that sometimes when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it’s one among the widely used device globally, which allowed the businesses to succeed in a mass audience with TV ads. Even today TV advertising is one of the foremost used advertising strategies for companies. Since the boom of the web, more customers started using the web, which gave birth to a replacement era of selling originally called as Internet marketing, which is now called Digital Marketing.
Get a Job in Industry:
According to survey the average salary of a Digital Marketing Manager in India is ₹541,711. In digital marketing, we have many specializations, so you will have man options to start career.
- Digital marketing strategist
- Digital marketing executive
- SEO analyst
- Social media specialist
- Google AdWords specialist
- Email marketing specialist
- Web Analyst
- Online reputation manager
Digital Marketing Course in Jalandhar
Webdox Infotech & Computer Institute provides a Digital Marketing Course in Jalandhar at affordable prices. In this course, we will cover SEO, SMM, SMO, Adwords, Google Analytics, and 21 more modules.
100% Practical Training+Live Projects+Certifications+Jobs
|Course Name||Digital Marketing|
|Course Timing||Morning, Evening|
|Topic||Digital Marketing Overview, Website Creation, E-mail, Affiliated, PPC, Social media SEO, etc.|
|Location||SCF 4, BSF COLONY MARKET, OPP.HMV COLLEGE NEAR SUBWAY.
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